Creative
Workshops

In partnership with

24 & 26 November 2020, 2pm SGT

Learn from the experts in TikTok and the creative industry at the TikTok Trendsetter Awards Creative Workshops. With two 1.5 hour workshops that cover everything from the basics to advanced storytelling on the platform, you'll be more than equipped to traverse the TikTok universe in no time.

Workshops

Workshop 1:
TikTok Marketing
Creative 101

24 November 2020, 2pm (SGT)

Learn all the fundamentals of creating TikToks for different objectives along the marketing funnel. Discover simple tips and tricks that will help you create impactful TikToks to achieve your business objectives as you begin your TikTok marketing journey.

Sign up now

Workshop 2:
Create Trendsetting
Moments on TikTok

26 November 2020, 2pm (SGT)

In this more advanced workshop, learn to create content that launches online trends and more while driving high engagement and virality with your audience. Also, find out how you can easily break down a brief and your own creative process for more effective (and entertaining) results.

Sign up now

Schedule

Schedule Time Topic Description Speaker
24 Nov 2020 2.00pm Introduction
  • What is TikTok?
  • TikTok Ad Formats
  • Simple but impactful Inspirations
  • Plug & play ideas
Alan Leong
2.30pm BBDO Segment
  • How to use TikTok creativity to unlock different business opportunities for your brand
  • Learning from brands with best-in-class TikTok creativity
Tay Guan Hin
26 Nov 2020 2.00pm Introduction
  • What is TikTok?
  • TikTok Ad Formats
  • Advanced Inspiration
Alan Leong
2.30pm BBDO Segment
  • Unpacking a creative brief
  • Finding inspirations from your brand and your audience
  • Choosing the right TikTok techniques for the brief
Tay Guan Hin

Speakers

Alan Leong

TikTok SEA Creative Lab

Tay Guan Hin

Chief Creative Officer,
BBDO Singapore

Naomi Lam

Associate Planning Director,
BBDO Singapore

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